Some innovative technology from Google again. YouTube, which is now owned by Google has created InVideo. InVideo is a animated overlay that plays inside a youtube video. It has a clickable message to it.

The ad is fairly simple and resides in the lower  20% or so of the viweing space. They start about 15  seconds into a video, are 80% see through and  remain up for about 10 seconds, then they are gone.

The video giant streams 3 billion minutes of video monthly. Well, thats alot of advertising dollars they weren’t using, alot of opportunities missed.

Its said that the embedded content wont have invideo, possibly because it may be embedded somewhere that wouldn’t flatter the advertiser.

You know, they should have this for television. Commercials are the worst part of TV. A nice little ad, quietly scrolling translucently at the bottom of the screen for 10 seconds, well I think thats hot!

Of course, when would we use the restroom if we didn’t have commercials? I hadn’t considered that. In that light its  as if they are doing a public service…

I jest, but how long until our web surfing is kept in a log and commercials are sent to individual sets based on the viewers surfing… Its coming. I just don’t know when.